Tips and Tricks for Engaging the Audience
“Pooh, I have invested a huge sum of money on state-of-the-art Digital Signage units, But Return on Investment is pathetic” – This might be the opinion of many business players who have adopted Digital Signage methods of advertising and information sharing.
It is not the Digital Signage hardware that needs to be blamed but the failure of the content delivery strategy that needs to be addressed. Content that engages the audience plays an important role. Here are the important Tips and Tricks for engaging the audience.
Effective Audience Engagement revolves around two points:
- Grab the attention of the Audience
- Making the Audience to think
How to Grab Audience Attention?
- Obvious Human tendency is to search for new things. So whether it is traditional signage or Digital counterpart, showcasing new information is always key for getting passersby attention
- Further, no one likes to wear the same attire every day, isn’t it? Even in the advertising arena showcasing the same content in different designs and layouts has its own advantages.
- Irrespective of whom your audience is? Every audience wants to know information like Time, Date, Weather, News, and Social media feeds. Such visual hooks surely grab customer attention.
After the attention-grabbing, Let us focus on the next Tips and Tricks for Engaging the Audience and that is ‘Campaign creations.’
Create Campaigns
Campaigning is the delivery of the same message in various forms. We have to keep sending the same message until saturation. Obviously packaging uplifts the value of a product so is the presentation. Next Tip is Embracing Long tail-theory.
Embrace Long tail-theory:
While one section of the crowd quickly observes a notification there is another section that takes its own time to notice the same this is called Long-Tail Theory. Showcase the event 15 days prior to any events to grab everyone’s attention.
Timing of Content Broadcast:
Showcasing important messages in peak hours and never broadcasting them in off-hours is important for Engagement. Also, understanding audience demographics and interests play a vital role in audience Engagement
We at Aiddition Technologies provide the right kind of digital signage units. In addition, we support your content management needs too. Thus optimal audience engagement is achieved. Our Products and Services are available here: https://www.aidio.in/all-in-one-interactive-displays/