Technology Enabled Customer Service for Retailers

“Athidevo Bava” is the Indian way of respecting guests. So the business players have taken a leaf out of this old saying and use the adage “Customer is King”. Even today Retail In-stores have different challenges in satisfying the ‘Atithi’. In fact, the biggest one among them is to train In-Store Staff to serve these customers with varied interests. So, What do present-day customers expect from Retailers? This post tries to find answers to challenges Retailers face through Technology Enabled Customer Service.

Retail Expo Findings

Recent Retail Expo Survey conducted with more than 2000 customers reveals that 64% believe the skill of staff to deliver better service and their in-depth product knowledge drive them to physical stores. 75% have expressed that good customer service encourages them to shop more.

Most Importantly Customers feel the Socializing abilities of Staff help them to be more interested in shopping. Also, the Young crowd in the age group of 18-24 Years expect online kind of shopping experience with details about the inventory available on interactive screens mimicking online shopping experience.

In the era where everything and anything is accessible at fingertips. Providing online shopping experience at In-Stores is a key differentiation feature to attract customers. In simple Technology Enabled Customer Service is key to success says, experts

Aidio – Technology Enabled Customer Service Solution

The Aidio ICX Suite perfectly suits the Brands and Retailers who are looking forward to engaging the customers with a blend of technology features. In addition, the ICX suite is a complete customer-handling system. This product has a Human Detection System to greet the Customer(s) at entry. Also, the Interactive Display showcases the storefront. Further, Digital Signage assists in handling Brand awareness and promotion. An automated feedback system enables a customer to share their experience. Finally, customers culminate the shopping by paying-bills in self-checkout counters. The Analytics embedded in Aidio Suite helps retailers to track customer behavior and plan strategies to attract them back to the store. Aidio ICX Suite helps In-Store Brands by providing ‘Human Touch’ along with technology-driven experience.

Building good (CX)-Customer Experience has seen revolutionary changes in the global scenario with Data-Driven Analytics being the forerunner. In this context, CX is making a transformation from dependency on 2nd and 3rd party data to Zero-party data in the Indian market. The Zero-party data provides the advantage of eliminating data privacy issues. We at Aidio, have developed ICX (In-store Customer Experience) Suite for Retailers that automates Customer Engagement needs.

For More info on Retail Engagement please refer this link: https://www.aidio.in/2020/01/10/retail-industry-catch-the-train-or-miss-the-destiny-scenario/