Retail Sector Reinvent with Self-serve Kiosks in 2022
The retail sector has embraced technological innovations to reinvent itself in the new normal business setup. Particularly, Self-Serve Kiosks have fuelled the adoption of technology to provide a better customer experience. If we travel back ten years, the only self-serve kiosk that was popular in India was ATMs but today a plethora of Interactive kiosks have flooded the marketplace.
According to an Allied Market Research report the global interactive kiosk market size is projected to reach $32.51 billion by 2027, growing at a CAGR of 9.1% from 2020 to 2027.
This blog post has the focal point of introducing various types of self-serve kiosks that suit the retail sector and the benefits self-serve kiosks provide for retail sector players.
Self-Serve Kiosks: A Bird’s Eye View
Self-Serve Kiosks are intelligent terminals that provide the customer’s freedom to place orders through a series of interactions and aid them to accomplish the tasks on their own terms. It helps to streamline the cost and time for owners of In-store outlets or any other business that has installed it on their premises.
Types of Self Serve Kiosks
Self-serve Kiosks have gained ubiquitous status in recent days with different businesses adopting them on war-footing. Different sectors use these types of self-serve kiosks.
Check-in and Check-out Kiosks: The travel industry (Airports, Metro Train stations, Bus terminals), Hospitality, Hospitals, restaurants, and many other industries are widely adopting Check-in Kiosks to minimize serpentine queues at reception counters by enabling passengers, guests, patients, and customers to have a hassle-free experience by checking-in on their own instead of waiting in queues. Also, it offloads the businesses from the burden of having additional staff to monitor the entry points.
Self-Order Kiosks: Retail outlets use self-order kiosks at Point of Sales (POS) systems in retail outlets. Customers shop at their own pace and offloads staff from mundane tasks. Instead, staff can involve in quality consultation with the customers. Furthermore, it eliminates the reliance on middlemen and provides a better experience at Stadiums, Restaurants, Cafeterias, Retail Stores, etc.
Bill-Payment Kiosks: Bangalore-One is a popular example of a utility bill payment center where consumers can pay electricity and water bills, pay corporation tax, etc. Kiosks installed in such utility centers make it convenient to pay bills any time of the day without having to worry about making payments only during office hours.
Wayfinding Kiosks: University campuses, Big organizations, and Manufacturing Hubs that are spread across huge areas mandatorily need way navigators to help visitors. So, Wayfinding Kiosks are recommended for such places.
Benefits of Embracing Self Serve Kiosks
Self-Serve Kiosks bring in a plethora of benefits for retail players. We have compiled salient ones here:
- Increased upselling opportunity
Retail outlets can always give attractive offers to promote various products like adding an extended warranty to the product or introducing a profitable product with additional features through upselling.
- Increased cross-selling opportunity
Retailers can always come up with combo offers. They can attract customers to buy a product and lure them with a complimentary product. Moreover, such cross-selling can be best promoted with self-serve kiosks.
- Enhancing staff productivity
Staff productivity in retail outlets definitely shoots up by embracing self-serve kiosks. Staff can be involved in having one-to-one interactions with customers instead of merely focusing on only sales. They can take measures to maintain better shop floor ambiance and other allied activities, thus nurturing better job satisfaction amongst staff members.
- Improved customer experience
Customer is the King and Customer Satisfaction is like making the king contentful with your treatment! Furthermore, Self Serve Kiosks go a long way to delight customers in various ways:
- Reduces wait-time/queues
Customers often become impatient to stand in long serpentine queues at cash counters and check-out counters. self-order kiosks reduce waiting time drastically.
- Fosters omnichannel experience
A product customer is shopping for might not be available in your brick-and-mortar store, but might be available in your online stores. But, Self-serve kiosks enable customers to access such goods with ease and place an order.
- Single window access to inventory
Customers today are more acquainted with the online shopping experience by using smartphones. They expect the same experience at In-stores. Moreover, Self Serve Kiosks empower retail outlets to mimic such an online experience at brick-mortar stores.
How do Aidio Self-Serve Kiosks Enable Retail Outlets?
Aidio’s mission is to work together with Retailers to build a better customer experience. As an Original Equipment Manufacturer (OEM) of Interactive Displays, we offer a comprehensive Interactive Self-Serve Kiosks product. Aidio’s Interactive Self Serve Kiosk comprises:
- ICX Suite comes as a complete package to Brands/Retailers by offering valuable In-store interactive marketing and customer behavioral tracking tools.
- Interactive Digital Signage: It delivers an amazing retail shopping experience for customers by attracting them to engage with products. In addition, it allows customers to touch, swipe and interact with the display, boost sales and attract potential customers.
- The storeFront offers both physical and online retail shopping experiences under the same roof.
- A feedback management system that builds customer personalization with valuable feedback. It prompts customers to express their shopping experiences, with customizable feedback forms, real-time reporting, in-depth analysis, and instant alerts.
- Sensor-based people tracking system that provides footfall count with a measure of occupancy without affecting customer’s privacy.
Get in touch with our Customer Support Team to know more about Aidio Self Serve Kiosks.
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