Retail Industry: Catch the Train or Miss Destiny!

According to Coresight Research Group, the number of retail shop closures exceeded the number of shops that opened up in 2019. So, As per this research says 7,888 stores were shut down and a mere 3,239 opened up in the concluded year. and in this context, the Retail Industry not accepting technological upliftment has no future in the fiercely competitive arena.

In the current scenario, many Retailers have a misconception that the market is down. Brick-Mortar slow down is not completely dependent on the economic slowdown. In fact, the performance of E-commerce brands such as Amazon is good even in the current market scenario. Also, Traditional retailers have to take a leaf out of these e-commerce giants operations to be in the race. So, ‘Using the right technologies to support consumer expectations is important‘. Retailers should encourage impulse purchasing and build repeated customer visits.

Expectations from Retailers

• Following factors are important for retailers to use so that they stand-out uniquely in the competitive arena :
• Provide a personalized experience by blending Digital and Physical worlds
• Use immersive technologies like Augmented Reality (AR) to enhance customer experience
• Utilize the Automation capabilities leveraged by Artificial Intelligence
• Explore new demographics
• Provide Self-Checkout Points and hassle-free shopping experience

Aidio is an Original Equipment Manufacturers (O.E.M) of All-in-one interactive screens in India that have comprehensive integrated equipment that can redefine the way traditional retailers do their business and transform the customer experience at their in-stores.

Aidio ICX Suite: Can be your Brand Beacon

The Aidio ICX Suite perfectly suits the Brands and Retailers who are looking forward to offering the best ‘in-store’ interactive marketing and customer experience. Firstly, the ICX suite is a complete customer-handling system. Further, Here is the workflow of Aidio ICX suite: Human Detection System greets Customer(s) at the entrance. Next, the Interactive Display showcases the storefront to the customers. Digital Signage handles Brand awareness and promotion. At feedback counter, an automated feedback system enables a customer to share their experience. In the final step, customers culminate the shopping by paying-bills in self-checkout counters. The Analytics embedded in Aidio Suite helps retailers to track customer behavior and plan strategies to attract them back to the store. https://www.aidio.in/aidio-icx-suite/