2020: Phygital Signage turn Your Retail Stores as Theatre (no fiction)

Have you ever Imagined chatting with your favorite soft drink can? Or Speaking to your favorite Toothpaste pack? Engaging in an interesting interaction with your favorite Chocolate Bar? We all were taught in schools that Toothpaste, Soft drinks bottles, or chocolates are non-living things isn’t it? But with Aidio Phygital Signage all these Fast Moving Consumer Goods (FMCG) retail products can get a life!! Also, they can interact with the customers and can market themselves without depending on a Human Being to promote them!! It is not fiction. Today Artificial Intelligence and Robotics have helped Retail Aisles to become Livelier. So, get ready to know the intricacies of Phygital Signage for retail stores.

The Equation: Phygital= Physical + Digital

Phygital is a novel terminology used in Retail sector. It means bridging the gap between physical world and digital world through technology.

Two Major Players in Phygital Arena

Amazon and Alibaba are two players to tap the potential of the Physical and Digital Space cusp to build Phygital experience. Amazon with its Amazon Go provides Shopping Experience without checkouts. The operation of the Amazon Go app is simple. You just enter the shopping outlet with Amazon Go, Shop for the products you want, and exit from the shop. The Amazon Go will send the receipt to your phone and deduct money from the amazon app. No hassles of waiting in checkout counters!!

In addition, Alibaba’s Phygital solution is ‘Hema’. Further ‘Hema’ enables shoppers at Brick-Mortar outlets to scan the bar code of the products purchased and pay the bill electronically. Again no hassles of waiting in queues.

Innovative Technology Driven Phygital Initiatives

So, Having seen the initiatives of two big players to be pioneers in Phygital Space. Also, there are various initiatives from Startups to enable In-stores to meet the challenges of Phygital space. Startups like Aiddition Technologies, Bengaluru, OEM in Interactive Displays and Creatcity Pune have relied on technology enabling of In-Stores Aisles.

Since Creatcity is a big name in Furniture and Home decor they have accepted the Phygital challenge by providing an ‘in-stores Walk-Through’ experience for customers by integrating technology with the physical mall. in Nutshell they have a Digital Mall in place.

Whereas Aidio has named its new Cloud-based Signage device as ‘Phygital Signage’ as this signage possesses both Physical and Digital features. This Cloud-based Signage turns the In-stores Aisles into a theater!! so, various products on the shelves can interact with the customers and promote themselves by interacting with the customers. Even the products on shelves can move around with help of robotic arms and grab the attention of customers. Turning In-stores Aisles into a mini-theater is realized with help of AI, Robotics, and Data Analytics technologies.

The Technology Behind Aidio Phygital Signage

Aidio Cloud based Phygital Signage comprises of following features:

1. Audio 
2. Motion
3. Connectivity to the Internet
4. Data Analytics capabilities

Audio Features:

Consider a situation where a customer enters your retail-outlet and approaches an aisle. The Phygital Signage enabled aisle can sense the arrival of customers and the products start speaking to the customers. So, Self-Promoting products are Retailers’ Delight isn’t it?

Motion Capabilities:

Also, the Phygital Signage comes with robotic arms. These arms help the products in the aisles to move and even dance to grab customer attention. Thus, proving to be a definite advantage for Retailers struggling to promote their products. 

Cloud Connectivity: 

Also, Phygital Signage is cloud-enabled and can continuously send each and every interaction with the customers to the server. So, useful data about customer engagement is stored remotely.

Data Analytics:

video snippet of Robotic FMCG in action