How to create a better In-Store Customer Experience?

The digital era leads to lots of transformations in our daily life. Technology is enabling us to feel anything is possible these days. The lifestyle of the people is changing& everyone is looking for something new in whatever they do. Be it shopping or doing anything we just want to explore the innovation everywhere. Even in the retail industry, it hasn’t been a different story. Retailers are behind modern solutions to give a better in-store customer experience at the stores.

Building an innovative In-Store Customer Experience is very important for the retailers in order to attract new customers and to retain the existing ones. For the retail industry to grow they have to attract people to the stores. So it is very important for retailers to attract customers & retain them by offering a seamless shopping experience.

Advantages of Retail Shops

Retail shopping has a lot of advantages over E-Commerce Sites.

• Trust
• Quality Assurance
• After-sales support
• Self-service mobile checkout
• Personal Touch
• Knowledgeable sales associate
• Personalized offers

How to create a better in-store customer experience??

It is very true that people who are buying things online can’t feel the product. Obviously only physical stores can encash these conditions to provide better shopping experience at the retail store. Also creating an online shopping environment in an offline in-store setup will attract larger consumers to the store. Can you imagine how amazing it will be to shop like online in an offline setup? With the added benefit of directly feeling the product, verifying it’s quality & comparing it with similar products. Thus making the shopping more convenient and easier to buy as well. So, Customer experience has to be the retailer’s top priority.

Features to Ponder

Following features typically depicts advantages of Instore Customer Experience:

The Feel factor

See, Touch & Feel: Today’s consumer has become a Product experience expert. Explore the modern interactive solutions to make your consumer see, touch & feel the product. Retail shopping should not or will no more be just buying things of our choices, rather it will be an Experience of both Online and Offline shopping experience put together. Help consumers to see all the products & know complete details of each product in one roof with just a few finger touches.

Up-Sell & Cross- Sell Factor

Up-Sell, Cross-Sell: Make consumers shop more rather buying just one stuff. Interactive Signage enables to Up-Sell& Cross-Sell products. Encourage consumers to purchase more products and also suggest similar products to make their buying decisions easier. Up-Selling & Cross-Selling strategy is the most effective tactic to generate repetitive purchases.

Real time Feedback Advantage

Seek feedbacks: To grow big, you should always seek feedback from consumers. Know what they are exactly looking for? Think about how can you provide a better experience for them. Winning the heart of consumers is the main key in the retail business. Seek consumer’s feedback to build a loyal relationship with them. An interesting fact is, it is 6-7 times costlier to attract a new customer than retaining an existing customer. So, the choice is yours.

Human Touch Based Customer Engagement

Be-in-Touch with Consumers: Always be in touch with customers. Your work is not over when consumers step out of the store. Make them come back to the store often & often. When a customer moves out of the store inform them about all the latest offers, new arrivals, special weekend sales via messages & emails. Regularly keep in touch with consumers to be the best in the business. More than 50% of people like it when shopping is more personalized for their tastes and wishes. Further customers can be tracked by employing the below-mentioned module.

Keep Track of Consumers: Know how many consumers are coming to your store every day. Always keep track of them to know what they are exactly looking for? It will help you to provide them a better in-store shopping experience based on their searches. For example, You can Track Footfall & conversion rate, using which you can tweak your upcoming offers, sales, floor planets.

Summary

Further, it is interesting to note that even in the E-com boom, India has the highest number of outlets per person. With CAGR 20-25%, Organized retail has an enormous opportunity to make the shopping more convenient than ever before and be neck to neck with E-com. Don’t approach this opportunity with “one size fits all”, rather make it more “personalized and interactive”. Act on this Opportunity while you can otherwise it could be a threat in the near future. Aidio is here to help you to do it.