Digital Signage Trends of 2018

August 2018 is over; The changes that got initiated at the beginning of this year in the Digital Signage market are still going strong. This Blog Post attempts to depict Digital Signage Trends of 2018.

3 Important Trends Witnessed

• Mobile-Signage Integration
• Segmentation
• AI-based Dynamic content

Mobile-Signage Integration

SmartPhones are miniature cousins of Digital Signage. Many players in the Digital Signage arena consider small-screened smartphones as competitors to big-screened digital signage mountings. But this perception needn’t be always true.

It is important to note that, State-of-art Digital Signage Software is capable to interact with smartphones and digital signage devices. For instance, in Airports, the smartphones of passengers can interact with Airport Kiosks and Menu boards. This interaction between Airport Kiosks and passenger smartphones is possible due to the seamless integration of Digital-Signage and handheld devices. Thus, Mobile-Digital signage integration is happening Digital Signage trend of 2018.

Segmentation

The new trend in content delivery strategies is; to use the time of the day or customer action as parameters. Mere replacement of traditional static signage with digital ones is not the motive. Utilizing numerous small digital signage for pushing content instead of a single Big Screen is catching up.

AI based Beacon and Geo-fencing

Digital Signage industry is embracing developments in Artificial Intelligence area with utmost enthusiasm. The speed with which the customer approaches the shop determines the type of content showcased on Digital Signage.

User preferences based Ads have become common in many outlets. Digital Signage greeting the customers on their entry to shopping outlets will be soon a common scenario at shopping outlets. Also, the customers are provided with personalized content. So WayFinding and location-specific content delivery through Geo-Fencing and Beacon features are common Digital Signage Trends of 2018.

Summary

We at Aidio are working relentlessly to ensure geofencing and beacon features are made available in our products. Our cloud-based content management software works seamlessly with kiosk integration. In addition, mobile-signage integration is a guaranteed feature of our products. Know more about our Aidio All-In-One Interactive Displays here http://www.aiddition.com/all-in-one-digital-signage-displays/