Customer-Experience: Different Enrichment Ways
Are you a Retailer looking forward to moving ahead in the current ‘Digital-Wave’ driven market? We know that the first challenge for Retail Players is to set up an infrastructure and the next challenge is to make the customers use the infrastructure. But beyond these two challenges comes the biggest challenge of winning the confidence of the loyal/repetitive customers who are the true asset for any retail outlet (any Business for that matter) to thrive in a fiercely competitive market. To address all the three aforementioned challenges effectively, Retailers have to adopt various strategies. The best source to learn such strategies is the burgeoning methods used by Online players in the current market scenario. In simple delivering the best possible Customer-Experience is key for retailers.
In the Indian context, if we just rewind back and visualize the way the Banking Sector has embraced Digital-Transactions. A lot of takeaways emerge.
Firstly the reluctance of Customers to visit Banks during office hours gave way for mushrooming of ATM outlets in every street corner. But the ‘Digital-Wave’ took up ‘Tide’ form with the majority of Indian Population gluing to Smart-Phones. Thus came Dime-Dozen Digital Payment players who have transformed the entire market place with Cashless transactions.
The Five Takeaways to Retailers from Online Business houses are:
- Customer Friendly Approach
- Personalization & Recommendations
- Pricing Strategy
- Act on Customer Reviews
- Tap Urgency factor
Customer-Friendly Approach
Though ‘Customer is King’ is an old adage it has not lost its glitter even in the Digitized World. Strategies like giving Gift-Coupons, Referral-Rewards, Money-Back on purchases are few populist measures used by Digital payment players. Similarly encouraging customers to register with your business via email or phone numbers is also a systematic method of building a customer database. Retailers definitely have to take a leaf out of these strategies. This strategy of enriching Customer Experience is a time tested one.
Personalization & Recommendations
Online Players gather a huge amount of data from customer purchase and browsing history to transform the same into meaningful insights through analytics. Further, it leads to the generation of personalized recommendations of individual customers. Retailers have to cling on to this strategy in order to grow in digitized-market place. This will certainly enhance the customer-experience and promised returns for the Business.
Apt Pricing
Online players make it a point to portray seasonal products to be cheapest in their portal in comparison to competitors. Retailers have to use the same strategy to showcase themselves and enrich Customer-Experience
Customer Reviews
Respecting Customer Reviews is very important for a business to sustain. Online Players do this with utmost care but many Retailers have a complacent attitude in analyzing the customer reviews. Customer Reviews help to gather Customer interests and aversions so that a strong loyal customer database can be built by using them. Retailers also have to reach out for systematic ways of building a strong customer base.
Tap Urgency Factor
Online players always depend on the urgency of customers to receive goods. Retailers also should address the ‘urgent’ need of customers.
Now the big question arises is “How to mimic online experience at Retail-outlets?” The answer lies in using TWO unique products of Aidio: All-in-One Interactive Displays and Aidio-ICX suite.
For details refer: https://www.aidio.in/aidio-icx-suite/https://www.aidio.in/all-in-one-interactive-displays/
Truly these products can transform your retail outlets as Customer Friendly units and can also garner greater Customer Engagement at your outlets thus helping your organization to have a loyal and happy customer database.